The Best Brands Win.

Social Listening Tools in 2021

Social Listening

Marketers are always looking for tools and techniques to give them an edge. Around 2010, social listening became a popular tool for social media teams. However, social media sites became less tolerant of listening tools, and the lack of a specific business case caused problems for the social listening vendors. Today, many are either shifting focus to a specific business use case or fighting for a share of a very splintered market. 

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The Top 12 Brand Monitoring Solutions

Why is brand measurement and monitoring so hard?

Marketing professionals rely on a strong brand - but knowing how your brand is performing is a really hard problem! Why is it so hard? Well, brand crosses lots of functions, and each function has a silo view of how the brand is doing:

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Share of Everything

Share of Everything

At BrandOps, we remind people that The Best Brands Win. They tip the scales in purchase decisions which leads them to category dominance. For this reason, our software measures how a brand is doing relative to the competition. The Share of Everything (SoE) model uses dozens of marketing metrics to compare and contrast brands that compete in the same category. 

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Behavioral Bias in the B2B Journey

Google introduced The Messy Middle to highlight the significance of behavioral bias on brand preference. Their study demonstrated that if customers received specific stimulus, customers would switch from their preferred brands to another brand up to 87% of the time. For anyone working on brand loyalty, this analysis delivers a gut-punch. But the news isn’t all bad, especially for high involvement / high consideration brands. 

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Why CEOs Love a Healthy Brand

CEOs are often accused of focusing only on short-term results. The truth is the best CEOs are experts at balancing immediate needs with what must be done to achieve long-term goals. They present reliable results each quarter while building enduring business value.

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