We are human beings first, marketers second. It's why we gravitate towards self-preservation. The "brand vs performance" debate is the most relevant example of that. Turning the two into a zero-sum game may benefit an individual marketer's interests, but it will rarely benefit the company they work for. No matter what their job title says, all marketers are hired for the same reason: to create shareholder value. If they succeed in this, how they did it is less important because both brand and performance marketing are just different means to an end. This is what makes brand vs performance marketing a false dichotomy.