The Best Brands Win.

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brand health

Social Listening Tools in 2021

Social Listening

Marketers are always looking for tools and techniques to give them an edge. Around 2010, social listening became a popular tool for social media teams. However, social media sites became less tolerant of listening tools, and the lack of a specific business case caused problems for the social listening vendors. Today, many are either shifting focus to a specific business use case or fighting for a share of a very splintered market. 

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Share of Everything

Share of Everything

At BrandOps, we remind people that The Best Brands Win. They tip the scales in purchase decisions which leads them to category dominance. For this reason, our software measures how a brand is doing relative to the competition. The Share of Everything (SoE) model uses dozens of marketing metrics to compare and contrast brands that compete in the same category. 

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Why CEOs Love a Healthy Brand

CEOs are often accused of focusing only on short-term results. The truth is the best CEOs are experts at balancing immediate needs with what must be done to achieve long-term goals. They present reliable results each quarter while building enduring business value.

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