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What is Brand Presence?
"80% of success is just showing up." - Woody Allen
Brand presence refers to how easy it is for online buyers to find and buy your brand in the digital world. In many industries, it's the single most important factor to sales success.
What gets measured gets managed. - Peter Drucker
Marketers are always looking for tools and techniques to give them an edge. Around 2010, social listening became a popular tool for social media teams. However, social media sites became less tolerant of listening tools, and the lack of a specific business case caused problems for the social listening vendors. Today, many are either shifting focus to a specific business use case or fighting for a share of a very splintered market.
One of the hardest parts about communicating brand strategy is getting the whole team to speak the same language.
At BrandOps, we remind people that The Best Brands Win. They tip the scales in purchase decisions which leads them to category dominance. For this reason, our software measures how a brand is doing relative to the competition. The Share of Everything (SoE) model uses dozens of marketing metrics to compare and contrast brands that compete in the same category.
The team at BrandOps monitors over 1,000 brands daily. With all of this data, we've seen some branding magic - and some disasters. In sorting through this, we landed on one fundamental truth: organizations need to adapt their messaging relative to the ebb and flow of their brand health.
CEOs are often accused of focusing only on short-term results. The truth is the best CEOs are experts at balancing immediate needs with what must be done to achieve long-term goals. They present reliable results each quarter while building enduring business value.
