The Best Brands Win.

Posts by

Jeff Schneider

Jeff Schneider is the founder and CEO of BrandOps.

Marketing Quotes from Brilliant Women

Mark Ritson presented his, "Marketing Heroes" video where announces his top 10 list of people, past and present, that have individually contributed to the field of marketing. Fending off rightful criticism, Mark preemptively announced that his list completely lacked diversity. He fell on the sword, noting that the list of white men was a historical list,  and we've entered a new era where brilliant women are now more commonly influencing his thinking. He goes on to challenge his followers to shine a light on women in marketing, and their sage advice. Although a simple quote doesn't do their work justice, I'll gladly highlight some of my favorite. 

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The BrandTech Stack

What is the BrandTech Stack?

The BrandTech stack is one of three major components in the broader MarTech stack (BrandTech, AdTech and DemandTech). BrandTech is the set of software solutions that enable brand marketers and channel support organizations (web, social, etc.) to efficiently plan, create, communicate and measure brand activity. 

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66 Books on Branding and Key Recommendations

How do you build a brand? 

Everyone has advice on brand building: there are the ziggers and zaggers, the differentiators, don't differentiate - just be distinct, or - find your voice, use an archetype, worry about loyalty - no, just find new customers, and the list goes on! 

We've scoured through 60+ books on branding to find the best. Some are great beginner books while others are for the seasoned professional. 

What's the best branding book? Well, it depends where you are in your learning journey and what you hope to achieve. Check out "The BrandOps Take" to get our view on each book. 

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Social Listening Tools in 2021

Social Listening

Marketers are always looking for tools and techniques to give them an edge. Around 2010, social listening became a popular tool for social media teams. However, social media sites became less tolerant of listening tools, and the lack of a specific business case caused problems for the social listening vendors. Today, many are either shifting focus to a specific business use case or fighting for a share of a very splintered market. 

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The Top 12 Brand Monitoring Solutions

Why is brand measurement and monitoring so hard?

Marketing professionals rely on a strong brand - but knowing how your brand is performing is a really hard problem! Why is it so hard? Well, brand crosses lots of functions, and each function has a silo view of how the brand is doing:

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Share of Everything

Share of Everything

At BrandOps, we remind people that The Best Brands Win. They tip the scales in purchase decisions which leads them to category dominance. For this reason, our software measures how a brand is doing relative to the competition. The Share of Everything (SoE) model uses dozens of marketing metrics to compare and contrast brands that compete in the same category. 

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Behavioral Bias in the B2B Journey

Google introduced The Messy Middle to highlight the significance of behavioral bias on brand preference. Their study demonstrated that if customers received specific stimulus, customers would switch from their preferred brands to another brand up to 87% of the time. For anyone working on brand loyalty, this analysis delivers a gut-punch. But the news isn’t all bad, especially for high involvement / high consideration brands. 

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